Thursday, August 8, 2013

Serious Games International Brings Shakespeare To Life


Serious Games changing the way tourists interact with destinations


Coventry Telegraph reports that Serious Games International has spent 18 months working on a revolutionary app that changes the way tourists interact with destinations. 

Free to download from iTunes, Eye Shakespeare is designed to enhance the experience of tourists visiting Stratford. They can use it in seven different languages and it takes in key sites - including the five Shakespeare houses and five centuries of local history.

Eye Shakespeare  uses augmented reality to bring Shakespeare to life. It also allows players to view a 3D reconstruction of Shakespeare’s final home in Stratford-upon-Avon.

Users can bring Shakespeare into the scene and pose with him to capture photos of themselves with the world’s greatest writer in his home town. The souvenir pictures can then be digitally printed at the Shakespeare Birthplace gift shop. 


The app is the result of a pioneering partnership between Serious Games International, which is based at the Coventry Innovation Village, Hewlett Packard and the Shakespeare Birthplace Trust

Tim Luft, managing director of the Serious Games International says:

 “This app revolutionizes the way tourists and residents interact with their destination. The Shakespeare Birthplace Trust has embraced our cutting edge technology to create a real wow for visitors which will certainly add value to Stratford-upon-Avon’s tourism offering.”

“Tourism is a key area for us and our innovative technology solutions encourage footfall and guarantee ROI. These include Chatterbox technology - a 3D avatar that can be programmed with key data about your company and in multiple languages, Chatterbox acts as the face and voice of your attraction or destination so a tourist information provision can now become a 24hr solution.”

“We are really proud to be developing technology solutions in Coventry. We have very quickly developed a world class team here and combining Serious Games experience with academia brings a fresh and extremely proven perspective to the business."

“The public and private sectors are clearly seeing the added value that applying game techniques to serious software solutions brings and the uniqueness of having this vast experience under one roof will ensure that we have the platform to develop creative applications that will redefine success within this market.”